Archives for February 2017

5 Areas of Your Website Ideal for Branding

When companies think about their branding, they tend to think about where they have mentions online like review sites, social media, and other third party websites.

Not many take the time to think things through logically. If you want your brand name to stand out in organic search and when users use your website, there are five areas that you’ll want to be incorporating your brand name into.

The five areas that enables users to see you’ve stamped your brand…

1. In your schema mark up

Schema mark-up can seem complex if you’re trying to implement it D.I.Y style without the use of third party applications. The only third party required is Google. All the information is right here.

For those who don’t know about Schema, it is a collaborative project between all three major search engines to provide a method for all webmasters to tell their web crawlers exactly what the website is about. It’s not just Google friendly. It’s all three of the big players. Google, Bing and Yahoo use Schema mark-up.

Your brand name should definitely be located on your site with your mark-up telling the search engines that your company is a business and the type of business it is too.

2. In your titles, preferably closer to the start

For on-page optimisation, ideally your brand name should be in the title of your home, wrapped in the only H1 tag on your page.

3. In your privacy policy and terms of service pages

The boring pages that nearly nobody reads, you do need to have them. The other page that’s worth adding is a cookie policy explanation page, letting users know about the EU cookie consent law and an external link pointing to the “about cookies” websites for more information.

Google requires all of their publishers on the AdSense revenue share platform to have a valid privacy policy on their sites as part of their terms of service so if you take that as a signal, they must think it’s important for users to know. Now on that page, no matter where you get your privacy policy from, there are plenty of areas to stamp your brand name all over it. The same with your cookie policy page and your terms of service page, or terms of use page.

4. On your business listing

Do this for both Bing and Google. Claim your listing. If you’re a local business, you’ll want to pay attention to the way you brand your site online. Use the NAP acronym as a reference to remind you how to format your business details to keep them consistent.

NAP stands for
• Name
• Address
• Phone number

You want the format listed as that as often as possible and ensure it matches what the schema mark-up on your site is telling search engines.

For local business, citations matter more than backlinks. Provided they’re consistently formatted using NAP.

5. On the google map you use to display on your website if applicable

On your contact page, it’s as easy as pasting some code that Google gives you to display your local map. You can have the address show on the map, or once you’ve claimed your business listing, you can have the embedded Google map display your business name with a pin to mark your location on the map.

All five are ideal places to stamp your brand name, ensuring that search engines identify you as a business, and list you as such, and when users land on your site, it’s perfectly clear to them what your brand name is, which will give you a better chance of being remembered and increasing your return visitors.