Google+ is a network crammed full of consumers, business owners, bloggers, and influential characters that can do a number on your marketing campaigns.
It only takes a connection with one person of influence to skyrocket your online exposure, and that’s what you can tap into on the Google+ network.
It has a mixture of every type of person from savvy business owners, consumers, and an active blogging community, who can put your content in front of the eyes of targeted prospects, on your behalf.
Connections are a key factor to business growth. You cannot grow online alone. Offline businesses often connect through events, be it a sponsored sporting event, or a local community event to raise awareness.
Online – things work much faster and take nowhere near as long compared to organising an event. If you’re looking to do a webinar type of event, with a small number of people, you can use the Google+ Hangout feature to connect face-to-face, via video conferencing, and really get to know the people you’re connected with through your circles.
How you use those features directly affects the type of results you can achieve
For marketing purposes, you can separate influential people on Google+ into a circle of marketing prospects. That could be to organise a local event, perhaps a seminar on the benefits of your particular services…
It could be an educational hangout to a number of potential customers where you can announce your latest product launch, before it goes live in your stock inventory.
The power of the latter can be a huge boost to raising the stakes at launch through a beta testing period, creating powerful user reviews on your Google+ business page. Just because you took the time to educate a handful of consumers on the purpose and the how to, on using the product, ensuring a fuss free use, geared towards attracting positive reviews.
Those reviews are rated and are right within the Google search results pages (SERPs). That’s just one example of how you can boost your business with the power of Google+.
The uses for the network go far beyond just connecting with people. You can do that on any social network. It’s the diverse magnitude of ways you have at your disposal to connect with your circles that make Google+ the absolute must for any serious business owner. Regarding online exposure, the more you work it, the better your growth. It’s all about influence and exposure here.
Connect with as many people as possible, continually contributing as much as possible
The more you have your content posted, the more your Google+ Business Page is going to show up on your circles notifications.
The more exposure you gain, the more powerful a branding effect starts to occur. People remember you, and they begin to trust you as a credible source. When you use a variety of ways to share your content, i.e. video, text, image, and hangouts, the more unexpected your material becomes.
When you create that “I wonder” scenario, people begin to pay more attention to your notifications, really start to engage with you, follow the directions you have to either follow a link, make a purchase, or comment on a purchase already made.
Whatever goals you have, you can only achieve it through connections. If you want a spike in your website traffic, get your content in front of active bloggers. Give them a quality page to share with their readership, and gain a powerful endorsement right off the bat.
The people you need to be connected with can be found on Google+.
You only need to arrange your circles into groups that meet your business goals:
• A combination of people who could be your ideal customer
• Some experts that could help gain you more exposure
• And others who can help to boost your marketing campaigns, and share your content with an audience who are interested in what you have to offer, and attract more people to your Google+ page.
The more activity your Google+ business page has, the more powerful a marketing tool you’re creating, resulting in longevity.